Developing an identity for a global brand that encompasses a holding company, an IT department, and Bollino Care software.
The logo has been modernized, inheriting the concepts related to the butterfly and the letter B and adding a new logotype. A brand manual encapsulates all usage rules and various layouts for stationery, above-the-line and below-the-line products, merchandise, and UI/UX design. Subsequently, the website was designed following thorough analysis, wireframing, and prototype creation using Figma, adhering to the brand identity guidelines.
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