To embody elegance and innovation through an identification system aligned with the tourism industry, easily distinguishable from competitors.
The logo features elegance, reliability, modernity, with a touch of nonconformity. To achieve this, the color red/amaranth is paired with white and pearl gray in corporate communication. Creation of a visual system, internal signage, iconographic system, illustrative map, stationery, packaging, and courtesy line for hotels. The logo has been reproduced on various materials, sculpted, screen printed, or embroidered.
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