beSmart
Restyling and new brand identity, with guidelines, for this school and office supplies brand.
A suggestive and enchanting symbol reminiscent of the strokes left when testing a brush before starting the actual work. For beSmart, the concept of ‘yacamoz’ was idealized, which in Turkish refers to the reflection of the moon on the sea. The logo, in small dimensions, has been applied to pens, pencils, markers, highlighters, and other stationery and office materials. The project also involved creating packaging for school products.
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