Brand Identity Packaging

Pizza Girls

Logo for the television broadcast airing on Rai Italia and Rai Premium “Pizza Girls”.

  • Areas

    Brand Identity
    Editorial design
    Packaging Design
    Motion graphics

  • Teamwork

    ART DIRECTOR: Biagio Di Stefano
    DIRECTOR: Carlo Fumo
    
GRAPHIC DESIGNER: Biagio Di Stefano

Challenge

Pizza is female: design a logo suitable for communicating this and at the same time adaptable to both the television context and print projects.

The design of the logo and visual system for Pizza Girls began when the TV show was broadcasted on Mediaset networks, and it continued thereafter when it changed its format and moved to RAI networks, including branding for the recording studios, layout for the official book, and the creation of packaging (bags and pizza boxes) and merchandise or gadgets.

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